

A Christmas miracle
WestJet has done it again. A year after their Christmas Miracle video that went viral, WestJet once again proves this time of year is all...


Why I (finally) purchased a Canada Goose
It is going to be a warm winter. No more triple-layering or stuffing my face into my jacket. Buying a Canada Goose jacket was one of the...


No pain, no game? T-Pain singing without autotune
I never thought I’d say this: T-Pain sang live at a concert, and he was actually good. When I first listened to his music, I was...


Free offers… costing you to spend more?
Who can say "no" to free movies? I recently received this offer from Cineplex for free movies on Saturday, October 18th, 2014. Yes, it’s...


A consumer's perception of Gotham
5-months' worth of waiting finally paid off. After countless teaser trailers and spoiler articles, the first episode of Gotham (from the...


Website redesign changing the way we behave
I log onto Facebook now and then. I check my news feed, message a friend or two, look back at my profile, and occasionally post a new...


Welcome to my blog!
Hello, I'm glad you found me. If you're new here, let me introduce myself. I'll be writing blogs related to consumer behaviour to share...